During my time at Odd Notion Design Studio, I was able to produce dozens of ads for a campaign for Lyft. I was tasked to design within the set brand guidelines while using the campaign illustration library and taglines in an array of sizes and layouts. These ads went on to take over two major train stations in Washington, D.C. where they could reach the greatest amount of foot traffic near Capitol Hill. To view the full case study, please visit oddnotion.com/lyft.
